Love is a mystery. No, we’re not the first to say it, and certainly not the last. True love, then, is a mind melter. We’ll admit that we don’t know much about either, but we do know that there’s a difference between the two. Love is a wonderful thing. Love is many things, and many things is a lot of things. But here’s the difference—true love, you see, is a rare thing. A once-in-a-lifetime, unshakable passion with a pulse. The kind that when you find it, you’re hit square in the jaw. Dizzy. Delirious. The real stuff. Distilled to its aminos, true love is warm. It’s sweet. And it’s kind. So you cling to it. And you should. Not in desperation, but in complete weak in the knees capitulation to its awesomeness. And after all, life just wouldn’t be the same without it. 

True love isn’t necessarily a romantic thing, either. You can truly love the game of baseball, or the exotic sounds of Les Baxter. Or even your Weimaraner named Ruth. Allow us to go one step further and offer up that true love inspires action. When you truly love something, it’s like a spark plug to your heart. You feel compelled to do something about it. Action. Even if that action is simply reveling awestruck at its cathedral-size chambers. 

So standing on our soapbox, we truly love coffee. And we humbly invite you to witness that rare thing that put a spark in our hearts. You may say, “That’s just caffeine, Lee,” and you know what? You may be right. But coffee is our true love, because we’re restlessly inspired to act upon it. And now, ready or not, we are beyond excited to share this painstaking love with whomever may accept it. So grab your favorite diner mug and allow us to introduce you to the True Love Coffee Co.

Always—warm, sweet, and kind.